In late 2015, ROBLOX announced that they would be running advertisements on their site. The deal also confirmed that Tencent will continue to operate as the chief customer and user experience partner for ROBLOX. The acquisition is part of a strategy by RoLabX to become a global gaming powerhouse with operations in China, with over 50 of revenues coming from China alone by 2021. The new design was made with a goal to have access to the latest news, showcase new games, and improve features in the forums. On J4:00 PM, ROBLOX released a new website design.
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